With increasing frequency and strength, design is getting recognized by businesses, institutions and governments for the great impact it can have. I, like these organisations, see the potential for design to not just create good-looking visuals and well-selling products but achieve something larger. 

I believe design has the power to have a significant effect on people’s actions and policymakers’ decisions. Especially, since now, more than ever, big structural change is needed, to change the faith of humanity and our world. 

I believe design can make a great impact both directly and indirectly. 

On one hand, it can allow people to make better choices with direct impact. For instance, through more mindful and meaningful interactions with designs. Driving people to make more sustainable choices. To reach this effect I aim to create visually appealing designs with rich, immersive and activating interactions that trigger conversation, discussion and behavioural change in users. Consequently, I am interested in thought and change-provoking design and speculative design often concerning sustainability. 

On the other hand, I think design has the power to activate people, bring them closer together and facilitate better practices. With my experience in speculative design, I aim to not only provoke thought, trigger discussion, and ultimately behavioural change. But also question the way things are done on a bigger scale. Creating design that triggers a change in mindset, facilitates the development of demanded competencies and encourages people to think past the norms. Possibly leading to an impact on not just a personal but organisational or governmental scale.

Specifically, I believe change needs to come not only from individuals, as various governmental campaigns are suggesting now. I believe changes in laws and policies focussed on companies should drive change towards consumers. As this tackles the issue at the core, rather than blaming customers for the decisions they make based on what is advertised and made available to them by big market-defining corporations.